Microformats on Kelkoo

Ben Ward has a great post up on YDN discussing the massive addition of microformats to the latest refresh of the Kelkoo. ~27 million hListings can’t be wrong! It’s a great read, and a real validation of the concept.

Moreover, it’s an excellent introduction to microformats as API. There’s no official Kelkoo API to grab and process listings or reviews or companies, but the judicious use of microformats makes it easy for you to grab and parse the information out of the page on your own. The article’s very much worth paging through; I suggest you take a look.