1 articles and links tagged with “mathis”

  1. The Value of Measurement
    May 10, 2009

    While I agree fully with many of the conclusions Lukas Mathis draws in an excellent essay on the recent Google/Douglas Bowman split, a few bits deserve further study. In general, engineers understand and can relate well to automated A/B testing, and designers understand and can relate well to more personal usability testing. The two are, however, not the same, don’t provide the same data, and ought not be conflated.

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